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Online Reputation
Before the dawn of social media, a company’s reputation was based on word of mouth. However, after the emergence of social media, people have become empowered to speak their opinion. Knowing that these opinions can be viewed by others, gives people a sense that they have made a difference and their voice will be heard. These voices are loud and proud and can become amplified if shared through the social media universe (Jankauskaite & Urboniene, 2016, p. 26 – 27). Organizations should understand that upholding the organizations social media reputations rules all. If an employee has a concern regarding organizational matters, they are to remain in house and reported to their supervisor and or Human Resources. Airing out the dirty laundry of an organization’s inner workings can be disastrous. Information can be misconstrued, and potential consumers can view the organization in a and light. Earlier this year, tech CEO Michael Lofthouse went viral for the wrong reasons. He was shown on video making racist remarks towards an Asian family. The video was shared online, and it created firestorm. Many angry people took to Lofthouse’s company yelp profile and bombarded it with 1-star reviews. Lofthouse stepped down as CEO and no longer has ties to the company (Bauman, 2020). |
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